More Visibility.
More Trust.
More Business Impact.
- Not enough positive media coverage?
- The public doesn’t understand your business?
- Still being asked about the last shitstorm?
Building and protecting reputation has never been harder in a digital world. BAMBERG Reputation helps – in day-to-day business, in crises, and during transactions. We engage with traditional media, NGOs, employees, investors, and everyone else who matters.
My Passion:
The Right Story at the Right Time
After twelve years as a journalist for Dow Jones, the FAZ publishing group, and the dpa network, I moved into communications consulting – helping clients tell their story. Today, I’m responsible for issues and crisis management as well as high-impact content strategy at Nestlé Germany. With BAMBERG Reputation, I offer my approach to a select group of clients.
How BAMBERG Reputation Gets You Into the Media – and Onto the Radar of Those Who Matter
Many companies have a strong story – but it remains under the radar. BAMBERG Reputation ensures your communication delivers: strategically planned, precisely executed, and measurably successful.
Media Strategy Aligned With Your Business Goals
Problem: Media efforts often lack direction – reactive, short-term, and driven by internal noise.
Solution: I will develop a communication strategy based on your business objectives: Who are your key stakeholders? What do you want to achieve with them? And through which channels will we get there?
Core Messages and Narratives That Resonate
Problem: Many companies try to say too much – and end up saying nothing that sticks.
Media Planning for Maximum Impact
Problem: Without smart planning, even strong communication gets lost in daily operations.
Solution: I will create a communications roadmap that puts your topics in the spotlight at exactly the right moment – based on your internal milestones, industry dynamics, and media cycles.
Training, Training, Training
Problem: Many leaders are unprepared for critical questions or crisis interviews. And most organizations realize too late they weren’t ready.
Solution: I will prepare your decision-makers for media appearances and tough situations – with media training, crisis simulations, and communication sparring. So you show up strong – no matter the context.
Media Relations That Land
Problem: Good stories don’t make it into the media by themselves.
Solution: I will pitch your content directly to journalists, craft press releases, support interviews, fine-tune quotes, and follow up when needed. So your message gets published – and makes an impact.
Crisis Communication With a Clear Head
Problem: n a crisis, trust is lost quickly – and decision-making space disappears.
Solution: I will prepare you for critical scenarios – with messaging frameworks, response plans, and simulations. And when things go wrong, we stay by your side and ensure your perspective is visible and credible.
Why BAMBERG Reputation
Shaping Coverage in Your Favor
After twelve years at three major media organizations, I know what works – and what doesn’t – when dealing with journalists, NGOs, and other multipliers. I put that experience to work for you.
One Message – All Channels
You get the most out of your content when you think across channels: from national media and trade press to social platforms and influencers. I help you deliver your messages where they matter.
Fast Support in Crises and Issues
Anyone in the public eye becomes a target – especially in today’s polarized, accelerated media world. After navigating more than 30 crises, issues, and transactions, I know how to develop the right strategy for every challenge.
Selected Companies Florian Has Delivered Results For
Das sagen Kunden über BAMBERG Reputation
Florian combines an extensive knowledge of capital markets with an impressive gut feeling for the in and outs of press relations and communications. He is advising DealCircle in setting up and executing a strategy for marketing and press relations. Florian has produced many valuable ideas to get positive media coverage for DealCircle.
His extensive network among journalists, deep knowledge of the business media landscape and feeling for the right spin have resulted in a sound press coverage for DealCircle. Florian is also an expert at other marketing channels, such as events and advertisements. I recommend him to everybody who is looking for help in drawing up and executing a communications strategy.
At GO Jugendreisen, we handle many things in-house, but when it came to PR, we simply lacked the capacity. We were in the process of building the function, but needed a strong initial push. And then Florian came along. Not by coincidence — I actually found him on LinkedIn. :)
Straightforward, flexible, and demonstrably competent. In a very short time, he pitched and secured relevant placements for us: podcasts, local newspapers, trade media, radio — the full spectrum.
It shows that good PR is not a matter of luck, but the result of expertise and a strong network. Thank you, Florian, for the great collaboration and the turbo start to our media relations.
Before working with Florian, we were already well connected in the market and generated new business through direct contacts and our own marketing. What we were still missing, however, was a stronger presence in the high-quality media outlets that truly matter to our target audience.
Florian quickly understood how we wanted to position ourselves vis-à-vis potential buyers and translated that into pragmatic, actionable story angles. Within just a few weeks, he secured interviews and guest articles for us in media outlets such as Pioneer, FINANCE, and Unternehmeredition.
This has significantly strengthened our visibility and credibility with our target audience. What was particularly valuable to us was that Florian not only thinks strategically, but also executes efficiently and with very little need for coordination.
Selected media in which Florian has placed his clients
