{"id":1145,"date":"2026-03-25T12:23:33","date_gmt":"2026-03-25T11:23:33","guid":{"rendered":"https:\/\/www.bamberg-reputation.de\/?page_id=1145"},"modified":"2026-04-06T13:50:54","modified_gmt":"2026-04-06T11:50:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.bamberg-reputation.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1145\" class=\"elementor elementor-1145\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c6f54a e-flex e-con-boxed e-con e-parent\" data-id=\"0c6f54a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f394f elementor-widget elementor-widget-heading\" data-id=\"c3f394f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medienarbeit, die funktioniert<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb6474 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6bb6474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Die meisten Unternehmen haben gute Themen. Wenige schaffen es in die richtigen Medien. Dieser Blog zeigt, warum \u2013 und wie es besser geht. Mit Einblicken aus zw\u00f6lf Jahren Wirtschaftsjournalismus und der Praxis proaktiver Medienarbeit in Deutschland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655173d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"655173d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;1150&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1150\">.elementor-1150 .elementor-element.elementor-element-2362847{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--align-items:stretch;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--border-radius:15px 15px 15px 15px;--padding-top:30px;--padding-bottom:30px;--padding-left:30px;--padding-right:30px;}.elementor-1150 .elementor-element.elementor-element-2362847:not(.elementor-motion-effects-element-type-background), .elementor-1150 .elementor-element.elementor-element-2362847 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-6b794cc );}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-2f001a8 .elementor-heading-title{font-family:\"Montserrat\", Sans-serif;font-weight:700;color:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-2f001a8{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 10px) 0px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1150 .elementor-element.elementor-element-3807051{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;padding:0px 0px 0px 0px;}.elementor-widget-button .elementor-button{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}.elementor-1150 .elementor-element.elementor-element-90b1a66 .elementor-button-content-wrapper{flex-direction:row;}.elementor-1150 .elementor-element.elementor-element-90b1a66 .elementor-button{fill:var( --e-global-color-text );color:var( --e-global-color-text );background-color:#1C337700;border-radius:0px 0px 0px 0px;padding:5px 0px 5px 0px;}.elementor-1150 .elementor-element.elementor-element-90b1a66.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-widget-divider{--divider-color:var( --e-global-color-secondary );}.elementor-widget-divider .elementor-divider__text{color:var( --e-global-color-secondary );font-family:var( --e-global-typography-secondary-font-family ), Sans-serif;font-weight:var( --e-global-typography-secondary-font-weight );}.elementor-widget-divider.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-secondary );}.elementor-widget-divider.elementor-view-framed .elementor-icon, .elementor-widget-divider.elementor-view-default .elementor-icon{color:var( --e-global-color-secondary );border-color:var( --e-global-color-secondary );}.elementor-widget-divider.elementor-view-framed .elementor-icon, .elementor-widget-divider.elementor-view-default .elementor-icon svg{fill:var( --e-global-color-secondary );}.elementor-1150 .elementor-element.elementor-element-4ec432a{--divider-border-style:solid;--divider-color:#00000036;--divider-border-width:1px;}.elementor-1150 .elementor-element.elementor-element-4ec432a .elementor-divider-separator{width:100%;}.elementor-1150 .elementor-element.elementor-element-4ec432a .elementor-divider{padding-block-start:15px;padding-block-end:15px;}.elementor-1150 .elementor-element.elementor-element-d4839be{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-1150 .elementor-element.elementor-element-0b4f07a img{width:30px;height:30px;border-radius:100% 100% 100% 100%;}.elementor-1150 .elementor-element.elementor-element-cfbe447 .elementor-heading-title{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}@media(max-width:767px){.elementor-1150 .elementor-element.elementor-element-2362847{--padding-top:15px;--padding-bottom:15px;--padding-left:15px;--padding-right:15px;}}@media(min-width:768px){.elementor-1150 .elementor-element.elementor-element-2362847{--width:100%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 e-loop-item e-loop-item-1230 post-1230 post type-post status-publish format-standard hentry category-allgemein\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2362847 e-con-full e-flex e-con e-child\" data-id=\"2362847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001a8 elementor-widget elementor-widget-heading\" data-id=\"2f001a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/medienarbeit-pruefen-18-fragen\/\">18 Fragen, die zeigen ob Ihre Medienarbeit wirklich funktioniert<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807051 elementor-widget elementor-widget-text-editor\" data-id=\"3807051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tDie meisten Unternehmen wissen, dass Medienarbeit wichtig ist. Wenige wissen, wo genau sie stehen. Noch weniger stellen sich die richtigen Fragen, bevor sie Geld in PR investieren.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a66 elementor-widget elementor-widget-button\" data-id=\"90b1a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/medienarbeit-pruefen-18-fragen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec432a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ec432a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4839be e-flex e-con-boxed e-con e-child\" data-id=\"d4839be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4f07a elementor-widget elementor-widget-image\" data-id=\"0b4f07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg 200w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-150x150.jpg 150w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe447 elementor-widget elementor-widget-heading\" data-id=\"cfbe447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Florian Bamberg<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 e-loop-item e-loop-item-1228 post-1228 post type-post status-publish format-standard hentry category-allgemein\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2362847 e-con-full e-flex e-con e-child\" data-id=\"2362847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001a8 elementor-widget elementor-widget-heading\" data-id=\"2f001a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/was-professionelle-medienarbeit-kostet\/\">Was professionelle Medienarbeit kostet \u2013 und warum das Modell wichtiger ist als der Preis<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807051 elementor-widget elementor-widget-text-editor\" data-id=\"3807051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWer eine PR-Agentur in Deutschland engagiert, zahlt in der Regel mindestens 10.000 Euro pro Monat. Oft mehr. Daf\u00fcr gibt es ein Team, ein B\u00fcro, Strategiepr\u00e4sentationen \u2013 und die Hoffnung, dass am Ende Platzierungen stehen.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a66 elementor-widget elementor-widget-button\" data-id=\"90b1a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/was-professionelle-medienarbeit-kostet\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec432a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ec432a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4839be e-flex e-con-boxed e-con e-child\" data-id=\"d4839be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4f07a elementor-widget elementor-widget-image\" data-id=\"0b4f07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg 200w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-150x150.jpg 150w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe447 elementor-widget elementor-widget-heading\" data-id=\"cfbe447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Florian Bamberg<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 e-loop-item e-loop-item-1226 post-1226 post type-post status-publish format-standard hentry category-allgemein\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2362847 e-con-full e-flex e-con e-child\" data-id=\"2362847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001a8 elementor-widget elementor-widget-heading\" data-id=\"2f001a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/externe-medienberatung-vs-interne-pr-abteilung\/\">Warum externe Medienberatung oft mehr bringt als eine interne PR-Abteilung<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807051 elementor-widget elementor-widget-text-editor\" data-id=\"3807051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUnternehmenskommunikation ist zu 80 Prozent Execution \u2013 und damit eben nicht Strategie. Das klingt banal. Aber es hat eine klare Konsequenz f\u00fcr die Frage, wie Medienarbeit organisiert werden sollte.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a66 elementor-widget elementor-widget-button\" data-id=\"90b1a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/externe-medienberatung-vs-interne-pr-abteilung\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec432a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ec432a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4839be e-flex e-con-boxed e-con e-child\" data-id=\"d4839be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4f07a elementor-widget elementor-widget-image\" data-id=\"0b4f07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg 200w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-150x150.jpg 150w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe447 elementor-widget elementor-widget-heading\" data-id=\"cfbe447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Florian Bamberg<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 e-loop-item e-loop-item-1222 post-1222 post type-post status-publish format-standard hentry category-allgemein\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2362847 e-con-full e-flex e-con e-child\" data-id=\"2362847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001a8 elementor-widget elementor-widget-heading\" data-id=\"2f001a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/journalistenkontakte-story-zaehlt\/\">Journalistenkontakte sind zweitrangig. Die Story z\u00e4hlt.<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807051 elementor-widget elementor-widget-text-editor\" data-id=\"3807051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIch stelle mir jedes Mal dasselbe Bild vor, wenn mir diese Frage gestellt wird: Mahagoni-Schreibtisch, halbvolles Whiskyglas, Zigarre. Ich drehe mein Rolodex und sage: &#8222;Klar, machen Sie sich keine Sorgen. Ich bin SO DICKE mit denen.&#8220;\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a66 elementor-widget elementor-widget-button\" data-id=\"90b1a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/journalistenkontakte-story-zaehlt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec432a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ec432a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4839be e-flex e-con-boxed e-con e-child\" data-id=\"d4839be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4f07a elementor-widget elementor-widget-image\" data-id=\"0b4f07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg 200w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-150x150.jpg 150w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe447 elementor-widget elementor-widget-heading\" data-id=\"cfbe447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Florian Bamberg<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1150\" class=\"elementor elementor-1150 e-loop-item e-loop-item-1178 post-1178 post type-post status-publish format-standard hentry category-allgemein tag-krisenkommunikation tag-sichtbarkeit-unternehmen tag-stakeholder-kommunikation tag-strategische-kommunikation tag-unternehmensreputation tag-vertrauen-aufbauen\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-2362847 e-con-full e-flex e-con e-child\" data-id=\"2362847\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f001a8 elementor-widget elementor-widget-heading\" data-id=\"2f001a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/pressearbeit-fuer-mittelstaender\/\">Wenn Ihr Unternehmen nicht in die Medien kommt, hat das genau einen Grund<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3807051 elementor-widget elementor-widget-text-editor\" data-id=\"3807051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tSchlechte Pressearbeit. Nicht zu wenig Budget. Nicht die falsche Branche. Nicht fehlende Journalistenkontakte.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90b1a66 elementor-widget elementor-widget-button\" data-id=\"90b1a66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bamberg-reputation.de\/en\/blog\/pressearbeit-fuer-mittelstaender\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec432a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ec432a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d4839be e-flex e-con-boxed e-con e-child\" data-id=\"d4839be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4f07a elementor-widget elementor-widget-image\" data-id=\"0b4f07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg\" class=\"attachment-large size-large wp-image-1198\" alt=\"\" srcset=\"https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249.jpg 200w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-150x150.jpg 150w, https:\/\/www.bamberg-reputation.de\/wp-content\/uploads\/2026\/03\/cropped-1746778777249-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbe447 elementor-widget elementor-widget-heading\" data-id=\"cfbe447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Florian Bamberg<\/span>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Medienarbeit, die funktioniert Die meisten Unternehmen haben gute Themen. Wenige schaffen es in die richtigen Medien. Dieser Blog zeigt, warum \u2013 und wie es besser geht. Mit Einblicken aus zw\u00f6lf Jahren Wirtschaftsjournalismus und der Praxis proaktiver Medienarbeit in Deutschland.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1145","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/pages\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":29,"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/pages\/1145\/revisions"}],"predecessor-version":[{"id":1249,"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/pages\/1145\/revisions\/1249"}],"wp:attachment":[{"href":"https:\/\/www.bamberg-reputation.de\/en\/wp-json\/wp\/v2\/media?parent=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}