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Your company is missing from the answers ChatGPT, Gemini and Perplexity give

Who gets recommended there is decided by press coverage. I make sure you are in the answer.

Real example for successful positioning with ChatGPT

Question about Market

 Answer quotes from article with Business Insider that BAMBERG Reputation helped obtain

Your customers are asking the machine now

People looking for a provider increasingly type the question into ChatGPT or Perplexity. What comes back is an answer with three or four names. A company that is missing never enters the shortlist.

Those answers are built from editorial sources

AI systems draw on what third parties have written about a company. An analysis by Muck Rack found that one in four cited sources comes from journalism and four out of five are editorially produced. Advertising and your own website carry little weight here.

The answer is media relations

I place your topics in the media these systems read: business press, trade titles, news agencies. Twelve years as a business journalist at Dow Jones, the FAZ group and the dpa group tell me which story will hold up in a newsroom.

References

Christian Blum, Communications Lead, TikTok Shop

In a matter of months Florian secured placements for TikTok Shop that others take far longer to land: in WirtschaftsWoche and Business Insider, and in the trade media Horizont and Werben & Verkaufen.

Robert Schaff and Thore Behrens, Partner, Steinbeis M&A

Was uns noch fehlte, war eine stärkere Präsenz in den für unsere Zielgruppe wirklich relevanten Qualitätsmedien. Innerhalb weniger Wochen hat er für uns Interviews und Gastbeiträge in Medien wie Pioneer, FINANCE und Unternehmeredition realisiert.

Run the test, then do something about it

Ask ChatGPT for the best providers in your niche (you need to be signed out for this). If your company is missing, let's talk.

Or send me a short message:

Ihr Weg zu einer starken digitalen Reputation