Your customers are asking the machine now
People looking for a provider increasingly type the question into ChatGPT or Perplexity. What comes back is an answer with three or four names. A company that is missing never enters the shortlist.
Your company is missing from the answers ChatGPT, Gemini and Perplexity give
Who gets recommended there is decided by press coverage. I make sure you are in the answer.
Book Consultation NowReal example for successful positioning with ChatGPT
Those answers are built from editorial sources
AI systems draw on what third parties have written about a company. An analysis by Muck Rack found that one in four cited sources comes from journalism and four out of five are editorially produced. Advertising and your own website carry little weight here.
The answer is media relations
I place your topics in the media these systems read: business press, trade titles, news agencies. Twelve years as a business journalist at Dow Jones, the FAZ group and the dpa group tell me which story will hold up in a newsroom.
References
In a matter of months Florian secured placements for TikTok Shop that others take far longer to land: in WirtschaftsWoche and Business Insider, and in the trade media Horizont and Werben & Verkaufen.
Was uns noch fehlte, war eine stärkere Präsenz in den für unsere Zielgruppe wirklich relevanten Qualitätsmedien. Innerhalb weniger Wochen hat er für uns Interviews und Gastbeiträge in Medien wie Pioneer, FINANCE und Unternehmeredition realisiert.
Frequently asked questions about AI visibility
Is there evidence that clients then show up in ChatGPT?
You can see an example above: asked about success stories on TikTok Shop, ChatGPT quotes from a Business Insider article that I accompanied. There is no guarantee, because AI systems choose their own sources and change their answers. The foundation stays the same: editorial coverage in the media these systems draw on.
Does a press release help with visibility in AI systems?
On its own, hardly. AI assistants rely mainly on what newsrooms have published, less on texts a company distributes about itself. A press release helps when journalists turn it into a piece of their own. That is why I focus on stories, interviews and guest articles that appear in relevant business and trade media.
Run the test, then do something about it
Ask ChatGPT for the best providers in your niche (you need to be signed out for this). If your company is missing, let's talk.
Book Consultation Now